Rotana Hotel Management

The corporate profile Rotana hotel management is a limited corporation operating as hotels and resorts Management Company in Middle East and North Africa regions. The company assets total over seventy facilities within twenty-six cities in Middle East and North Africa regions.Advertising We will write a custom report sample on Rotana Hotel Management specifically for you for only $16.05 $11/page Learn More The corporation is headquartered in Abu Dhabi UAE where it originated. The company sales and marketing strategy aims to be effectual and practical in maximizing the expansion of each property’s market share. Rotana hotel chains consist majorly of five star hotels with over thirty-five luxury guest rooms. Rotana hotel chains specialize majorly in servicing business and corporate clients. The hotel chains service the business communities around the cities they operate in and visiting corporate travelers especially in major cities in Middle East an d North Africa. The key clientele of the Rotana hotel management are corporate clients coming from domestic and international markets within the travel trade segments. The strategic locations of the properties are vital for their success due to their accessibility and proximity to other social services. In addition, the repeated business the hotel management receive annually and the customer loyalty are vital to its success. Rotana hotel management is committed to offering its guests the most current technical business facilities both within the hotels conferences facilities and inside the rooms. Situation analysis Marketing strategy Corporate mission Rotana hotels management is dedicated to offer its clients high quality and standard services. Offering quality and value to the quests is above everything in Rotana hotel management. The hotel management also recognizes their place in communities they operate and will always work towards developing cordial relationships with these com munities.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Above all, the management will always respect and protect the environment of these communities. Rotana hotels management will strive to create and add more value not only to their clients but also to its suppliers, owners and the shareholders. Moreover, the management will continue to honor the hotel brand values while encouraging all the staff to widen their scope in an atmosphere of conviction and faithfulness. Market research and knowledge Rotana hotel depend mostly on corporate guests primarily guests from travel trade. With the current situation in the Middle East and North Africa where most of the hotels are situated, the market is expected to grow. Moreover, with the continuous growth of the Middle East economies, corporate travels are also expected to grow thereby expanding the market. With these high expectations, Rotana ho tel management must continue to focus on offering exemplary services to its clients at reasonable rates to build up customer relationships that go beyond one stay. However, the hotel management is facing stiff competition from other group of hotels mushrooming in Dubai and Abu Dhabi. Therefore, the hotel management must offer competitive room rates to maintain and attract other clientele. The survival of Rotana hotel management in this highly competitive environment will depend on the client’s loyalty to the corporate brand. Thus, the brand must continue to provide quality, value, and deliver on its promises.Advertising We will write a custom report sample on Rotana Hotel Management specifically for you for only $16.05 $11/page Learn More Customer profiling Rotana hotel management is committed to offer value and benefits to its clients. Above all, the management is committed to offer standard services and facilities at affordable prices, which is according to the customers’ needs. Moreover, Rotana hotel management will always continue offering its guests with exemplary personal services as well as the reliable recognition that they always need. In fact, it is in Rotana where guests are given more recognition. Above all, guests are provided with relaxed and luxurious environment ideal for business purposes. Guests are also given an opportunity to develop personal relationship with the hotel that will result in increased efficiency, reliability, and value for their money as well as providing them with support they require at any given time. Market analysis The researches indicate that over 68% of the travelers are aware of the presence of Rotana hotel management. This number is continuously growing and is expected to reach its peak in the next few years. The market trends also indicate that the target market is growing at a steady and considerable rate. The travel trade has grown averagely within the rate of 6-7% in al l the countries where Rotana has facilities and at 9% in areas, it expects to put up new facilities.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The projected growth in the last five years has been slowed by world events. However, the current trends indicate that this growth rate will increase. Once it steadies, it is expected to increase with the increase in economic activities in the region. Porters Five Forces To facilitate the analysis of the industry and surroundings in which Rotana hotel management operates, the five forces model proposed by Porter will be applied. In other words, the Porters five forces approach will be utilized in evaluating Rotana hotel management competitiveness in the market (Porter 17). The customers bargaining power The Rotana hotel management products and services can easily be substituted with other services being offered by competing hotels at any point in time weakening the Rotana hotel management control. The buyers of the Rotana hotel management services majorly constitute business and corporate travelers that in the last few years have reduced drastically. This clientele are the end users . Therefore, it can be concluded that the buyer’s power is quite high (Porter 17). Bargaining power of suppliers Firms within the hotels industry mainly deal with suppliers of highly perishable products. However, these companies may integrate to form a new competing company. Furthermore, firms such as Rotana hotel management are not capable of switching between supplying companies quickly and cheaply. This makes the bargaining power of suppliers rather high (Dunning 7). New entrants threat Because of renewed competition, Rotana hotel management had to go into additional cost to maintain its brand loyalty and promote new products. However, hotel clientele tend to be indifferent based on brand differentiation. There is an easy switch of networks among the non-loyal subscribers. This presents low product differentiation and barrier to entry (Dunning 7). Competitive rivalry within an industry Hospitality is one of the highly competitive industries in the world. Majority of local hotels like Rotana hotel management find it easy to set up since they could utilize their market leadership capabilities (Wernerfelt 175). However, the foreign companies have an advantage in both technological and financial capabilities. Regarding the market accessibility, hotels are free to sell their brands to the consumers. The intense competition will lower Rotana hotel management control particularly, the prices of its services. Threat of substitute products There are several similar products offered by other hotels in the industry. Therefore, the threat of substitutes to the Rotana hotel management services is quite high. Rotana hotel management products demands are threatened by substitutes from other hotels products. In the condition that there is increased threat of substitute, there would be variety of alternatives. This presents disparaging situation to the corporation. Rotana hotel management utilizes strong promotions in order to increase their brand loyalty and capture a considerable market share (Aiginger 64). SWOT analysis Strengths Rotana hotel management has well established differentiated strategy that distinguishes its products and services from its competitors. Moreover, the corporation has flat decentralized structures that eases management and reduces costs. In addition, the management and staff consist of diverse skills, which is resourceful to the Rotana hotel management (Davies and Ellis 1190). The shared values of the hotel management are easily understandable and well communicated to all members of the staff. This is combined with strong and participative culture of all the stakeholders. All the staffs in Rotana hotel management are highly skilled and experienced, motivated and specialized. The personnel consist of a well-trained team that is proud, respects, and promotes the corporation brand values. The staff of the corporation presents the brand values bring about brand loyalty in the midst of existing and new clients (Fyall and Garrod 23). The corporation also enjoys a strong reputation both within the domestic and international markets because of quality, reliability, and exemplary services to its clients. Weaknesses Rotana hotel management differentiated strategy need to be well communicated both at the local and international markets. Moreover, seasonal staff turnover need continuous training and orientation, which might be costly to the corporation. Some of the hotels rooms need renovation regarding putting in place technical equipments that support client’s services. The environment the chain of hotels operates is high volatile depending on the political climate each country presents in the Middle East and North Africa. Opportunities There are growth opportunities in the industry after long duration of slouch. Opportunities are also available in some countries such as Hong Kong and Russia where similar model of hotels are yet to be established. Moreover, direct competitors have been absorbed or merged with other thereby providing a vacuum for Rotana hotel management to thrive. In addition, Rotana hotel management has already established strong and long-term relationship with the suppliers thereby reducing most of the supply costs. It is in Rotana hotels where guests enjoy personal services and quality. This has enabled the corporation to enjoy repeat corporate business. Therefore, guest dependency so far established and developed is another opportunity for the Rotana hotel management. Threats It is easy for new competitors to enter this market with similar products and brand. This poses a potential threat to the Rotana hotel management. New entries can either be from both domestic and international firms. In addition to the threats of new entrants, substitute products offered by small and medium sized hotels and larger corporations are currently fully furnished with facilities that Rotana hotel management also offers. Another threat is the slow growth of economy and some of the political instability being experienced in most parts of the Middle East and North Africa. This instability may cause some of the guests shy away from travelling to the Middle East where most of the hotels situated. Product strategy and branding Rotana hotel management brand development and operations strategy is highly aggressive. The strategies are currently being administered in Middle East and North Africa states. The strategies depend heavily on structures that have been put in place to keep up its reliability and existence on the Middle East and North Africa regional mass media, and worldwide satellite televisions. The product and branding strategies has also been achieved through recurrent efforts and partnerships with marketing organizations around the world. Market Communications and CRM The marketing strategy provides opportunity for the corporation to communicate its brand values, foster close relations with its clientele as well as other stakeholders and to be eff ective in identifying the needs of the customers. The corporation communicates its brand through its own PLCRS (Private Label Central Reservations System) as well as the internet technologies. The PLCRS system provides instant messaging to all the communication tools that maintain its presence in Middle East, North Africa and around the world. The constant use of internet technologies provides a medium for hotels rooms reservations, customer relations, and online sales. Macro-environment Political factors Not only internal factors but also external environmental issues affect Rotana hotel management. These include political factors, economic, social, and technological factors (Hartline 99). Like any other industry or business, Rotana hotel management requires politically stable environment in order to achieve its goals. In a stable political environment, any industry or business will thrive since they will generate revenue. Political stability has only been experienced by hotels sit uated in Abu Dhabi, Qatar, UAE and those in Saudi Arabia. However, those in Iraq and North African have experience intense political instability thereby reducing revenue generated considerably. Economic factors The recent economic recessions in Europe and other trading partners has resulted in many smaller business oriented hotels chains going under (Reid and Bojanic 71). The reason is that travelers have reduced considerably and few businesses are transacted. In addition, these hotel chains do not have supportive infrastructures as larger hotels do. Fortunately, Rotana hotel management has considerable infrastructures that can support underperforming facilities. Therefore, economic recession not only affected smaller hotel chains but also larger ones including Rotana hotel management. Social factors Costs determine business and corporate travels. Since costs are continuously increasing, guests are constantly seeking value for their money (Reid and Bojanic 71). This is the reason wh y Rotana hotel management has come up with differentiation strategy. Another important social factor is culture. Most of the Rotana hotel management facilities are located in Arab countries where culture is different and highly restricted. Technological factors All Rotana hotels have been fitted with the modern reservation systems to add quality of services to the clients. The installation of on board reservations systems has to be integrated with the hotels central reservation systems to fully operate. The installations of such systems are always costly and require huge investments. Internal-environmental factors Rotana hotel management structure The corporation has adopted flat decentralized structures that have been perceived as simplifying management and reduces costs. Each hotel operates as a distinct entity with its own staff management strategies and culture. The reason why the corporation has flat decentralized structures is that each hotel operates in different administrati ve and economic environment. Even though much of the operations have been decentralized, they have been integrated with central systems. Rotana hotel management culture Despite operating in different cultural environment, the corporation encourages participative culture among its staff and all the stakeholders. All the stakeholders are encouraged to contribute positively to the development of the corporation and promote its values. The provision of quality services, promoting brand loyalty and adding value to the services offered are encouraged among the staff, suppliers, as well as shareholders. Rotana hotel management leadership and resources The greatest asset of the firm is its leadership and staff. All the staffs in Rotana hotel management are highly skillful and knowledgeable, aggravated and expert in his area. The diverse skills, management, and staff are resourceful to the corporation. The well-trained personnel promote the corporation brand values. In essence, the corporati on leadership depends entirely on its staff while the staff operates under good leadership. The leadership roles and resourcefulness of the staff are integrated and this makes it possible for the corporation to achieve its goals (Nijssen and Frambach 117). The effectiveness of the corporation marketing strategies The corporation marketing strategies are designed to resourcefully and effectively maximize the expansion of the entire facilities market share. In addition, the strategies have generated the sales targets and delivered the brand value and messages around the world. The key objective of the marketing strategy is to attract guests and corporate clients into the Rotana hotels. Moreover, the marketing strategies are aimed at setting up and preserving individual links with significant travel operators in all its market segments. In essence, all these objectives have been achieved. However, some of the strategies that have been put in place have proved costly to the firm. Ignori ng the competitive structure, product positioning and appropriate market analysis has contributed negatively to the marketing strategy (Handlechner 67). Recommendations An inquiry into the overall supply chain of the corporation reveals that the number of new entrants will increase considerably leaving the hotel operators with less concern to take advanced benefits of the market share. Nevertheless, it has never indicated the closing stages of development as the target market is estimated to increase up to ten percent in the next three years. Furthermore, new hotel operators within the industry depend on value addition as a means of penetrating the market. In line with the increasing commerce in the region and around the globe, the need for hotel services will also rise in the coming years. The fact that major players in the industry dominate the market share in Middle East and North Africa regions does not necessarily mean that they are the only contributors in the regions hospital ity sector. The in-depth analysis on their operations and business activities as well as the recent developments is highly required. Rotana should consider putting in place strategies that will increase its competitiveness in the global market place. That is, its strategies should be visible within the global context (Handlechner 78). Besides, the corporation operations must be geared towards increasing the customer value. Its services and products must be differentiated from those of the competing firms in addition to continuous provision of quality services. Moreover, the corporation must focus on creating, communicating, and delivering the value offerings to the target market. In its differentiation strategy, the firm must position its products and services in such a way that the clients understand the ability to fulfill their needs. Pricing is critical in this strategy. Customers will always go for high quality and high quality attracts high prices (Hartline 234). However, for t he corporation to remain competitive and attain its goal of offering high quality and value to its customers, its products, and services must be at reasonable prices. In essence, it must position its products in feasible locations (Handlechner 117) (see the generic price-quality perceptual diagram in the appendix). Customer focused survey Q1. Please rate each aspect of our service (tick) The time taken to speak with our support desk staff Very long Long Moderate Short Very short The staff’s expertise in solving your problems Excellent Good Fair Poor The staff’s professionalism/courtesy Excellent Good Fair Poor The staff’s interest in solving your problems Very interested Interested Fairly interested Not interested The overall time it took to solve your problem Very long Long Moderate Short Very short Q2. Please point out how satisfied you are with our overall services. The hold time it take to be serviced Very long Long Moderate Short Very short The staff’s expertise in services provision Excellent Good Fair Poor The staff’s professionalism/courtesy Excellent Good Fair Poor The overall time it took to be serviced Very long Long Moderate Short Very short Q3. Do you consider thoroughly serviced? Yes No Q4. Was your issue sorted out immediately you contacted support staff? Yes No Q5. Have you seen or use our online support web site before? Yes No Q6. Please provide a general remark on how you would like our services to be improved or other services to be provided Works Cited Aiginger, Karl. â€Å"Competitiveness: from a dangerous obsession to a welfare creating ability with positive externalities.† Journal of Industrial Trade and Competition, 6.3 (2006): 63–66. Print. Davies, Howard and Ellis Paul. â€Å"Porter’s competitive advantage of nations: Time for the final judgment?† Journal of Management Studies, 37.2 (2000): 1189–1213. Print. Dunning, John. à ¢â‚¬Å"Internationalizing Porter’s Diamond.† Management International Review, 33.4 (1993): 5-13. Print. Fyall, Alan and Garrod Brian. Tourism Marketing: A Collaborative Approach. Bristol: Channel View Publications, 2005. Print. Handlechner, Manuel. Marketing Strategy. Munich: GRIN Verlag, 2008. Print. Hartline, Michael. Marketing Strategy. Farmington Hills, MI: Cengage Learning, 2010. Print. Nijssen, Edwin and Frambach Ruud. Creating Customer Value Through Strategic Marketing Planning: A Management Approach. New York: Springer, 2000. Print. Porter, Michael. â€Å"Location, competition, and economic development: Local clusters in a global economy.† Economic Development Quarterly 14.1 (2000): 15–35. Print. Reid, Robert and Bojanic David. Hospitality Marketing Management. Hoboken, New Jersey: John Wiley and Sons, 2009. Print. Wernerfelt, Birger. â€Å"A resource-based view of the firm.† Strategic Management Journal 5.2 (1984): 171–180. Print. App endix Appendix 1 Example of generic Price-Quality perceptual map This report on Rotana Hotel Management was written and submitted by user Tombstone to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

An Easy Way to Write a 500-Word Essay

An Easy Way to Write a 500-Word Essay An Easy Way to Write a 500-Word Essay During student years, we have to face multiple tasks, which differ in complexity, style and guidelines. However, a 500-word essay is probably one of the most common tasks you will ever face, so you need to be ready to complete it not depending on the subject. Some students call it the simplest assignment, while others consider a punishment. However, we are ready to calm everyone: following a few simple rules, you will easily master this task and will be able to complete such an essay without any problems. The only secret is that you need to write on a topic you understand and provide your personal opinion on the subject. However, even if you know the topic, you might have no time or lack inspiration. You may also miss a few classes and find it difficult to keep up with all the tasks. In such a case, you can turn to a professional writing service or try to complete a 500-word essay on your own, following our guidelines. Mastering all the tips and having a few examples will definitely save lots of your time and will guarantee high grades. Everything you need to know to complete a 500-word essay Here are the main tips and advice, which you need to consider to complete the assignment in the best possible way: Write an outline. It will be much easier to complete an essay if you have an overall idea of what to write about. Add various points or hints to remember what you were going to discuss. It doesn’t mean that you need to stick to your outline without making any changes along the way; Start with telling the reader about the main idea of your essay, its background, discussed questions and possible results. Make this section as interesting as possible to encourage the audience to go on reading. Remember that using complicated sentences and boring language may make the reader want to put aside your essay; Body paragraphs. This section will require your maximum attention, as you need to provide all the information on the topic. Don’t forget to provide reliable information, backed with facts, data and various visual elements to make the whole essay interesting and easy to read; Closing thoughts always have a great value, as they are a combination of all of your thoughts and ideas. Here you need to summarize everything you have concluded and provide your predictions for the future. In addition, you can always write down something challenging to make the reader want to think on the topic; Personal style. The best part of any essay is that we all have our unique writing style and the way we master words reflects our personality and outlook on life. That is why the best advice will be to adjust your style to the topic. If it is a descriptive essay, be brief and straight to the point. If you need to be creative, spice up your paper with humor and colors! Check the paper. After completing the essay, put it aside and take some time to rest. Later you can go through it again, fixing all the mistakes. Another useful advice is to look at the paper as if you are a reader. Make sure your essay is easy to read and interesting, not complicated with heavy sentences and structures; Avoid plagiarism. Your professor will easily find out that you have used side sources to complete an essay. It doesn’t mean that you need to have fresh ideas for everything. However, you can use quotes and mentioning without pretending you have written everything on your own. All these tips are universal and you can apply them not depending on the task: a 500-word essay, a research paper or any other assignment. Moreover, you can use your writing skills to make additional money during student years and complete academic assignments for others! What can be easier to change lives of other students, using our simple and effective tips?

What Does It Cost to Attend Bentley University?

Bentley University, a private nonprofit institution, is known for providing students with relevant, practical, and transferable skills through their educational blend of business, technology, and liberal arts. This mix has made Bentley one of the nation’s best business schools, and their alumni are highly sought after by today’s leading organizations for their professionalism, acumen, and real-world experience. Another thing that Bentley is known for is its price tag. If Bentley University is on your student’s list of dream schools, don’t let the lofty list price dissuade you from applying; most students do not pay the published price of college. Keep reading to learn more about how to calculate the real cost of college. The expense of an education at an institution like Bentley University fluctuates based on a variety of elements that are unique to each student—which makes list price a handy baseline, but a bad predictor of the actual out-of-pocket cost of college. Net price, which is the list price minus any government or institutional aid and merit scholarships, is a better metric for judging what college will really cost. Private colleges and universities typically come with a high price tag and Bentley is no exception. The list price—tuition, room, and board combined—for Bentley University is $63,350 for both in- and out-of-state students. However, as previously mentioned, most students will not pay the published price. Students who pay full price at Bentley are generally from affluent families with incomes surpassing $175,000 a year who fall outside of the top third academically of accepted students. Financial aid net price is calculated by deducting any aid rewarded from grants and scholarships from an institution’s list price. The financial aid net price of Bentley is $55,840. The income level of a student’s family plays a significant role in determining the cost of college—students from lower-income families can anticipate paying less for Bentley than a student with more financial means. Below is a breakdown of net cost at Bentley according to family income: Compared to other colleges and universities, Bentley is on the low end of merit aid awarded. In a poll of over 1,000 schools analyzed by for merit aid generosity, Bentley ranked 802nd. Merit aid is financial aid given without consideration for the financial need of a student, awarded instead for academic skill or achievements outside the classroom such as athletic, arts, or leadership. 37.3% of Bentley students without financial need receive merit aid, with the average amount awarded coming in at $672. Both in- and out-of-state Bentley students who don’t qualify for financial aid will pay an average net price of $62,678—just slightly below the university’s list price. Estimating your chance of getting into a college is not easy in today’s competitive environment. Thankfully, with our state-of-the-art software and data, we can analyze your academic and extracurricular profile and estimate your chances. Our profile analysis tool can also help you identify the improvement you need to make to enter your dream school. Many college students employ loans to pay for a percentage of their education. 61% of Bentley student take out student loans with $4,706 being the average federal student loan across four years. Keep in mind that some students may take out private loans as well. Student outcomes should be on the mind of anyone applying to college—they offer insight into expected graduation and future earnings. 88% of Bentley students graduate within six years of enrolling, meaning prospective students can feel good about their odds of graduating on time. Bentley students will also feel good about their investment in their education when entering the workforce, as the average salary for a Bentley student 10 years after graduation is $86,900. For comparison, the average income of a Waltham, Massachusetts, (home of Bentley University) resident is $35,642 a year and the average household income of a Waltham resident is $73,162 . Located on the outskirts of Boston—it’s just 15 miles away—Waltham is an expensive place to go to school. The cost of living index (a number used to give a general idea of the expense of living in a location) of Waltham is 171.1 according to Sperling’s Best Places . To put it in context, the cost of living index of the average U.S. city is 100 and the cost of living index in the Commonwealth of Massachusetts is 139. 78% of Bentley students choose to live on campus. Those who choose to live off campus will find accommodations on the expensive side—housing is more than 200% more expensive in Waltham than the national average which the primary driver of the high cost of living in Waltham. The average rent for a one-bedroom apartment in Waltham is $1,737. Two- and three- bedroom apartments, on average, command $2,117 and $2,653 respectively. Students can browse listings and get assistance finding off-campus housing through the Bentley University Off-Campus Housing Service . Students who want to work while attending Bentley will be happy to learn that Massachusetts has one of the nation’s highest minimum wages at $12 an hour. This makes Massachusetts one of 29 states with a minimum wage greater than the federally mandated $7.25 an hour. Work-study is a favored way for college students to earn extra money while pursuing their studies and Bentley supports the Federal-Work Study Program while also institutionally funding on-campus positions for students who don’t qualify for the federal work-study program. Bentley’s Student Employment Office can advise students with any questions or concerns about employment, including advising students about off-campus jobs. Bentley considers academic scholarships for all its first-year fall semester students. There is no application process and eligible students are notified of their eligibility upon admission. For students willing to put in the effort, a wide spectrum of private scholarships are also available. Our blog Getting a Head Start on Your Scholarship Search is a great jumping off point. One scholarship you’ll read about in Getting a Head Start on Your Scholarship Search is the National Merit Scholarship, which benefits approximately 15,000 students each year. Interested in learning more about the National Merit Scholarship and seeing if you qualify? If so, read our blog H ow to Qualify for the National Merit Scholarship Program . If Bentley University is on your list of dream schools but you’re struggling to calculate the cost—or simply want support through the application process—our College Application Program is just for you. Our advisors can guide you through the application process while our Finance Tool allows college-bound students to gain a better understanding of the expense of their education and what that expense means for their long-term financial health. Contact today to learn more about how our Applications Program can benefit you. Â  

Marketing Research on Internet Television Essay

Marketing Research on Internet Television - Essay Example It would be conducted using qualitative method, along with two sets of Questionnaires, first, containing personal data about the respondents, and second, the relevant rankings of the preferences in the score 1-5, 1 being assigned for strong disagreement, and progressive rankings given for level of preferences till rank 5 for strong agreement, ascribed to the highest preference or usage liking. A Sample of Personal data Questionnaire is being attached as an Appendix to this work. The Main Statements that would be put forth to the respondents and tested are as follows:1. The respondents believe that these forms or mediums are easy to use given the benefits and satisfaction of watching television on them. Computer Terminals, Mobile phones, iPod, Sony PSP, Nintendo DS, PDA. 2. The respondents favour watching internet Television on the following mediums: Computer Terminals, Mobile phones, iPod, Sony PSP, Nintendo DS, PDA. 3. The respondents intend to watch Television on the following mediums: Computer Terminals, Mobile phones, iPod, Sony PSP, Nintendo DS, and PDA. 4. The respondents have actually used internet TV on the following mediums and have been satisfied with its use: Computer Terminals, Mobile phones, iPod, Sony PSP, Nintendo DS, and PDA. 5. TV on the following mediums will be useful in improving the respondents' life style and standard of living: Computer Terminals, Mobile phones, iPod, Sony PSP, Nintendo DS, and PDA. The Methodology would need to consider the following aspects pertaining to the survey: Objective: The main objective of this research study would be to determine the popularity levels of computer terminals vis--vis other devices for television viewing. This also needs to consider the relative ranking of... The work is aimed at finding out popularity of TV in comparison with other digital means in the UK. The author carries out a survey to determine the ranking of popularity of television against its main competitors – computer terminals, Mobile phones, iPod, Sony PSP, Nintendo DS, and PDA. The survey is a number of house-to-house surveys in a district of Sussex, England. The experiment with the questionnaire, interviews, focus group respondents, external secondary data are thoroughly described. The author comes to conclusions that accordingly to the facts and figures that have been made available in this study, the active role of internet computer technology forms the nucleus of any modern business or recreational need. At the same time the author points out the disadvantages of the internet dominance. Its overuse can become a form of abuse also and in the process, it creates more harm than good. For one thing, it could veer children away from their educational and career pursui ts and create addiction on a larger scale, which may require counseling and intervention if allowed to continue over a long time period. This obsession with television and the internet should be controlled effectively in order to develop and nourish individual capacities and, in the larger scale, one’s physical and psychological health. While it needs to be given the wider depth in the context of modern ecommerce aided business, it also needs to be controlled and managed effectively to build up a healthier environment.

Intelligence Failure and Politicization Essay Example | Topics and Well Written Essays - 2250 words

Intelligence Failure and Politicization - Essay Example Intelligence failure in the US context is defined by Stephen Marrin as something that has a negative impact on the country’s national security as well as an unpredicted international incident that previously escaped intelligence gathering and came about as a surprise to the international community. An example of this, according to Marrin is the India nuclear weapon test. As can be gleaned, the concept of surprise is allied to the concept of intelligence failure because surprise can only occur as a result of the latter (2004 p. 657). Robert Gates, former CIA head, defined politicization in the context of intelligence operations as involving intentionally distorted analysis or judgment leaning and favouring a certain line of thinking despite insufficient evidence to support it (1992 p. 5). 2.0 Vietnam and the Tet OffensiveThe Vietnam War was a battle between the once French-ruled south and the Communist north. The US’ engagement in the Vietnam War was considered one of th e most controversial ever in its history marked by relentless protests at home and the mind-boggling defeat of its forces in the battlefield. Three of the articles examined by this paper dealt with, amongst others, the US engagement in the Vietnam War and the controversies surrounding the seeming failure of its intelligence units in predicting the extent of the strength of the North Vietnamese forces.James Wirtz’s article â€Å"Intelligence to Please? The Order of Battle Controversy during the War,† dealt with the issue of the controversy.... As can be gleaned, the concept of surprise is allied to the concept of intelligence failure because surprise can only occur as a result of the latter (2004 p. 657). Robert Gates, former CIA head, defined politicization in the context of intelligence operations as involving intentionally distorted analysis or judgment leaning and favouring a certain line of thinking despite insufficient evidence to support it (1992 p. 5). 2.0 Vietnam and the Tet Offensive The Vietnam War was a battle between the once French-ruled south and the Communist north. The US’ engagement in the Vietnam War was considered one of the most controversial ever in its history marked by relentless protests at home and the mind-boggling defeat of its forces in the battlefield. Three of the articles examined by this paper dealt with, amongst others, the US engagement in the Vietnam War and the controversies surrounding the seeming failure of its intelligence units in predicting the extent of the strength of the North Vietnamese forces. James Wirtz’s article â€Å"Intelligence to Please? The Order of Battle Controversy during the War,† dealt with the issue of the controversy of the disparity between the figures cited by the Central Intelligence Agency (CIA) and the Military Assistance Command, Vietnam (MACV) in the Order of Battle and the ensuing clash between their respective analysts. The most controversial aspect of this controversy was the charge by Sam Adams, a junior CIA analyst, of the existence of â€Å"a conspiracy at the highest levels of American military intelligence† (1991 p. 239), an allegation that became highly publicised and was featured in magazines, television and in a subsequent Senate hearing for that issue. This allegation stemmed

Focus Paper on Grand Conversations Essay Example for Free

Focus Paper on Grand Conversations Essay Grand conversations are effective instruments of instructional design and learning, which may be easily integrated into any type of curriculum content. Mark Twain’s Huckleberry Finn is an excellent example of the book that can be used in elementary school grand conversations. To make grand conversations even more effective and interactive, they may also be combined with shared reading. In grand conversations, elementary school learners develop necessary interactions, which lead them to developing extensive reading and comprehension skills. Focus Paper on Grand Conversations Introduction Grand conversations are effective instruments of instructional design and learning, which may be easily integrated into any type of curriculum content. Grand conversations are particularly important for the development of communicative skills in learners. The use of grand conversations is integrally linked to student-centered approaches, providing students with additional opportunities to speak, express their thoughts and opinions, and study the most problematic curriculum topics in depth. In elementary classroom, grand conversations may be used as the means for studying literary texts and developing extensive connections between literature themes and student realities. Elementary school teachers pay special attention to the development of literacy and communicative skills in young learners. By linking reading to discussion and exploration, education specialists are trying to develop more effective approaches that would motivate young learners to read, and communicate their views in classroom. â€Å"Grand conversations are discussions held by the entire class community. What makes grand conversations different from other forms of whole group activities is that the teacher does not direct grand conversations† (Buis, 2004). Thus, the teacher’s task is to choose the content which is the most appropriate for classroom discussion, and to set the tone of the group conversation, which will further be directed by learners and will help them investigate the plot, the theme, the characters, and the setting of the original text in more detail. Unfortunately, teachers tend to use more traditional standardized strategies in text analysis; a short-lived conversation is a widely acceptable teaching technique that may save time during the lesson but does not improve student knowledge in class. However, it is not enough for a teacher to understand the importance of grand conversations in class; it is essential that elementary school teachers develop effective and multifaceted approaches, to give students an opportunity for practicing their communicational skills. As teachers, we cannot guarantee that our small students will be able to understand all literary implications of particular texts. That is why it is important to develop meaningful chains that would help learners understand the content, the context, and the idea of a literary work. The book to be discussed should be written in simple language and should be close to what children feel, see, and do in their daily lives. â€Å"The book should be enjoyable, of superior literary quality, engage student interests, allow for good discussions and invite students to revisit them over and over again† (Buis, 2004). Mark Twain’s Huckleberry Finn is an excellent example of the book that can be used in elementary school grand conversations. To make grand conversations even more effective and interactive, they may also be combined with shared reading of the most interesting passages. A sample grand conversation may start with a simple question: â€Å"Do you think that Huckleberry Finn could live in our society? † This question may further be extended to discussing the similarities between Huckleberry Finn’s realities (clothes, behaviors, thoughts), and those of contemporary learners. It is expected that students’ answers will not be limited to â€Å"yes† or â€Å"no†, but will encourage other students to express their thoughts and develop reliable connections between their personal experiences and those of a literary character. Children will be free to discuss their best impressions, feelings, or their favorite clothes. It is expected that by the end of the discussion session, children will be able to determine, what makes Huckleberry Finn different from them. Choosing a picture book would also facilitate the discussion and drive learners’ imagination, giving elementary students a special feeling of â€Å"reading joy† (Buis, 2004). As teachers, we should also be prepared to the situation when learners’ experiences and opinions differ and are even be opposite to each other; as a result, we will need to use available instruments for turning this opposition into the subject of a detailed discussion. Grand conversations will further engage all learners into a risk-free environment, and expose them to the world of classic literature through the prism of their most pleasant life experiences. It should be noted that â€Å"participation in a discourse community is crucial for the cultivation of deeper levels of vocabulary knowledge. Language learning is fuelled by students’ curiosity and their desire to connect and communicate with others† (Buis, 2004). For grand conversations to be effective, it is important that the teacher does not limit the discussion to one single interpretation of the book. Children should be encouraged to express their ideas about the plot, the meaning, and the importance of particular passages. Although grand conversations are not directed by the teacher, some scaffolding may be appropriate to motivate and encourage young learners. Traditionally, students are not involved into active group discussions in class; they are used to the situation where teacher carries the main load of talking. As a result, students may be prevented from supporting conversation at deep levels. Several grand conversations will be required to ensure that students have fully understood the meaning of Twain’s text and that they are able to formulate their thoughts as applied to the context, structure, and the meaning of the plot. Every new text distracts students from digging deeper into particular literary elements, but attracts their attention to new events within the story; that is why several literary conversations will help young learners concentrate on particular meaningful elements that will gradually lead them to understanding the real or virtual place of Huckleberry Finn in his and in our time. Conclusion Grand conversations reveal the new facets of elementary students’ communicative skills and abilities. This type of instructional methodology helps revisiting the most interesting literary texts and exploring them through the prism of learners’ personal experiences. In grand conversations, elementary school learners develop necessary interactions, which lead them to developing extensive reading and comprehension skills and provide them with unlimited opportunities for sharing their comments and offering new ideas in classroom-wide discussions. References Buis, K. (2004). Making words stick: strategies that build vocabulary and reading comprehension in the elementary grades. Pembroke Publishers Limited.

Romeo And Juliet 4 :: essays research papers

The Nurse and Friar Laurence are kind but powerless characters who inadvertently contribute to the tragic ends of Romeo and Juliet. The Nurse is ignorant and unthinking as she enjoys and sets up the secret marriage, but she does not think about the consequences or take responsibility for them. The Nurse helps Juliet to marry Romeo when the Nurse knows it is forbidden. The Friar is wise and insightful when he marries Romeo and Juliet, but he simply does not have the power or the foresight to stop the tragic events that come after the marriage. Friar Laurence agrees to marry Romeo and Juliet, even though it is risky. These two characters share good intentions and love for Romeo and Juliet, and share the responsibility for their deaths. The Nurse helps Juliet to marry Romeo because she is just thinking about Juliet’s feelings without thinking about the problems this marriage could cause. In Act I, Scene. v., lines 137-138, she tells Juliet who Romeo is. It causes Juliet to get very upset: “My only love, sprung from my only hate.'; (I.V.139), but the Nurse doesn’t think about this. She doesn’t see the trouble that has started. After the nurse realizes that Juliet and Romeo love each other, she doesn’t stop it; instead, she agrees to carry the message to Romeo, although she knows Romeo is a Montague. After the Nurse has a secret meeting with Romeo, she teases Juliet and praises Romeo as a handsome and nice young man. She does not explain to Juliet the problems of loving Romeo. She helps and encourages Juliet to get to Friar Laurence’s cell to get married. The Nurse doesn’t consider the dangerous result of this action. She only thinks of the moment. After the marriage, the Nurse quickly abandons Juliet. The Nurse refuses to help Juliet any more after Romeo kills Tybalt. Even though the Nurse supported the marriage before, she does little to stop the forced marriage of Juliet to Paris. She does not understand Juliet’s emotional love for Romeo because the Nurse only thinks love is physical. She suggests to Juliet that Paris is as good as Romeo, and Juliet might as well take Paris because no one will know: “I think you are as happy in this second match,/ For it excels your first: or if it did not,/ Your first is dead; or ‘twere as good he were'; (III.

Apple engineers

For example, 600 Apple engineers developed operating system in two years unlike 1 0,000 Microsoft engineers, who developed Window Vista in five years. There are two major advantages f team stars: 1) Sheer firepower – the integration Of world class talents which increases performance and productivity. 2) Synergy – the bringing together of a pool of the best thinkers which ignites creativity and ideas. Good talent management Understanding the team members' strengths is critical: Team effectiveness arises as a result of understanding the strengths of each team member.Know their ability, in order to fill roles outside of their current positions. Indeed, care should be taken to avoid talent hoarding a situation of confining star players to an organizational division. Don't create disincentives for teamwork. Avoid inappropriate assessment methods which leads to team disincentive. For instance, Microsoft's â€Å"stack ranking† performance evaluation system, created a co mpetition amongst employees, instead of competing with its rivals. There is a chance that â€Å"A† players would not like to work with each other in fear of being seen as a weak member/link.Own the pipeline As talent is always a key component of strategy, the organizations should keep recruitment process internally. There is a danger of denomination among team members when the organization recruits externally at the expense of its internal talents. Internal talent should be recognized and roomed. Play your best hand: This entails making the right choice of the mission and the critical projects. The teams with star members should be used for big and strategic projects. For instance, to development Boeing 777 airliner, the company began by assembling its best team of engineers.It then incorporated customers and use of new technology, which led to the job completion in less than four months, paving way for the aircrafts centralization in less than five years. For Caesar, Hurrah' s and Horseshoe brands, they choose other strategic importance like determining the promotion to offer, when to offer them, which customer to target etcetera. Besides, they choose to implement direct marketing by eliminated overlapping promotions and its generating profitable revenue. Despite changing the company's marketing effort being difficult, success can be achieved through a skilful team.Anticipate what could go wrong within a team: Big ego, little progress: The star team players should aim at achieving common goal rather than being dominated by their egos with little progress. For instance, the United States of America's National Basket Association team succeeded in 1 992 Olympic Games due to focusing on achieving a common goal of success for America. Overshadowing the rest of the cast: The use of â€Å"A† team should not over shadow â€Å"B† players. In spite of the former having the best talents, both groups should work in unison in order to succeed.Hence, th ere should be a common reward and performance evaluation system for both the â€Å"stars† and â€Å"non-stars†. Great team members, mediocre leaders: Organization should take time in picking team leaders and getting feedback from the members in regard to the leaders early enough. Team members should be given the opportunity to give a feedback of their leader. If the leader, Cannot definitely perform, the organization should change him/her- For instance, Manchester United has changed its coach at the end of last season due to him being unable foster good results for the team.Short pitch of above information: 1 ) Star teams from star players outperform the average teams with ordinary members four times. 2) Care should be taken to prevent individual egos within a star team, lest it underperformed. 3) There are two main merits of star teams are: â€Å"Sheer firepower – the integration of world class talents increases performance and productivity. ‘Synergyâ₠¬  – the pooling together of best thinkers ignites creativity, innovation and new ideas 4) The best teams are managed through: Understanding where each member's strength lies and sharing these talents.Universal policies, rewards, and performance assessment process should be put in place for all the team players. Otherwise, demonstration is bound to crop within the team, if variations exists. It is vital to groom the internal talents, instead of outsourcing, particularly when it comes to the recruitment process. This will make the team players work hard to in order to be recognized and promoted. 4) use your best employees for big and strategically important projects. These act as the driving force for the team building. 5) What could go wrong?

Jamie Oliver †Spoken Language Essay

Jamie Oliver is a chef who has made a number of television programmes for Channel 4; in most of these programmes he is cooking and instructing the audience, although he is sometimes part of documentaries about food, for example in schools. His style of speech is very different to many of his contemporaries: he uses his distinctive style to present himself as a down to earth, friendly TV chef. Oliver is the only person talking in this transcript because he is cooking and explaining his actions for the TV show. The fact that he is cooking while talking means that there are numerous pauses in the transcript, for example ‘†¦Your burger (2) and then some rosemary’. The two second pause indicates that he is demonstrating this action on the programme; it is important in his role as a TV chef that he doesn’t just sit and talk through a recipe because viewers want to see the recipes being made and they also want to be entertained and kept interested by Oliver moving around in the kitchen. Other pauses suggest that, although this programme is probably scripted to some degree, Oliver is not reading from an autocue but retains an element of spontaneity to his speech. The pauses at the start of the transcript, ‘Hi guys (.) welcome to ministry of food (.)’, are indicators of this spontaneity, as is the non-fluent ‘er’, which is present ed later on in the show. Although sometimes a sign of nervousness, in this case I think the pauses help Oliver to appear normal, like his viewers, so they are more likely to attempt his recipes and, of course, buy his books. Jamie Oliver’s Estuary accent and his accompanying use of London slang are also distinctive features of his talk. A Word such as ‘bash’ is a colloquial and is not a word we expect to hear on a cooking programme. We are used to words from the cooking semantic field such as ‘whisk’, ‘bake’, ‘stir’ but Oliver’s language use again makes him seem very normal, approachable and relaxed. As well as specifically accented words such as the dropping of the ‘h’ in ‘orrible’, Oliver’s elisions ‘gonna’, ‘wanna’ and ‘kinda’ demonstrate his relaxed tone. As well as using these to build a successful TV persona, Oliver could be using this informal language because he is concentrating more on the actual cooking and explaining the key details of the recipe rather than the functional language he uses. It is important that Oliver does not appear too bossy to his audience: they need to feel like they can relate to him; it is therefore important that he moderates his use of imperatives. Throughout the transcript, he softens his instructions to viewers: ‘†¦about a tablespoon of oregano (1) you want about’; ‘an egg some rosemary some (.) mustard’; this lack of precision is encouraging to people watching his because it suggests this recipe is easy to follow. The self-deprecating suggestion that Oliver is not entirely sure of what he is doing, just guessing, means that he does not assume a too-powerful position in relation to his viewers. The word ‘;literally’ implies that the solution is simple and easy, so Oliver maintains his persona as the ‘friendly, easy’ TV chef in contrast with someone like Gordon Ramsay and his very technical, scientific recipes that cannot be replicated in ordinary kitchens. In conclusion, Jamie Oliver uses many features of talk that are typical of TV chefs, such as numerous pauses and imperative instructions which are essential in his role, but he also has a very distinctive personal style of talk, characterised by his accent, use of slang and colloquial vocabulary. He uses his own idiolect to create a successful TV personality that viewers can relate to and follow as a cooking role model.

The National Aeronautics and Space Administration (NASA) essays

The National Aeronautics and Space Administration (NASA) essays The National Aeronautics and Space Administration (NASA) have three very clear and simple points in its mission statement. The first point is to relay scientific knowledge of the Earth, solar system, and the universe to the rest of the world. The second point is made to advance human exploration of space and to develop it. The final point made is to continue to advance in space technology. NASA uses many different programs, which they call Strategic Enterprises, to help carry out their missions and visions for the future. The first three have to do with the understanding of life on Earth and the universe itself. The Earth Science Enterprise (ESE) looks toward the Earth and its natural processes to further understand humanity, as well as space. The Space Science Enterprise (SSE) charts the universe to try to understand it. It tries to find the answers to our existence, the universe, and other life in that universe. The third enterprise of understanding is the Biological and Physical R esearch Enterprise (BPR). BPR conducts basic and applied research in order to explore outer space. This program will make exploration safe for us to travel and possibly colonize space. The last two enterprises have to do with the actual exploration of the solar system and beyond. The first is the Human Exploration and Development of Space Enterprise (HEDS). The program's goal is to explore the frontier of space in safe conditions. The program is also working to make it possible for humans to work and live in space permanently. The final enterprise is called Aerospace Technology Enterprise (ATE). This program's main function is to advance flight technology to make travel to space safer for humans and less damaging to our environment on Earth and in space. NASA obtains most of its funding from the U.S. government's budget. Recently the budget called for over $40 billion to be dumped into NASA and space exploration. NASA also sells information and technolog...

Bus 617-week 12 Essay Example | Topics and Well Written Essays - 1000 words

Bus 617-week 12 - Essay Example It varies from the day and individual. Cafeteria benefits allow the employee to choose benefits from array of menu benefits. First the employer must identify the benefits package. This will help to evaluate and monitor whether benefits objectives are meet in a set targets of goals. The benefits improve the employee morale, productivity and motivate the employee. The flexible benefits are synchronized with other social insurance programs that employee subscribes and the organization pays to maximize the benefits and reduce the risks of the employee. With updated communication on the benefits programs the employee confidence grows and organizations’ values are meet. The benefits choice highly influences the employee satisfaction toward the organization (Raymond A. Noe, 2011). Self managed teams incorporate a wide range of benefits. With team decision making capabilities, productivity is improved, there is a high interconnection between the employees and there can be negotiated flexible benefits depending on the job roles and responsibilities. Depending on the personal life different employees have different scope of priorities. Thus a health care plan may differ according to responsibilities and personal life. A 55 yrs. old man need a cover for himself, and the wife and the rest cover channeled to other retirement plans where as a 30yr old single mum needs a comprehensive cover for herself and children. All these scenarios can be negotiated on a team level and budgeted for with little input for he management. The team can decide on the flexibility of the job apply mode of flexibility depending on the work schedules and responsibilities of each employee. The compressed work schedules can be incorporated for the employees who are furthering their studies externally. The tele-commuting can be applied for the sales and marketing workers who’s productivity is measured via the sales targets and other factors and have a little to do in daily production of

Contemporary Business Term Paper Example | Topics and Well Written Essays - 2000 words

Contemporary Business - Term Paper Example Business ethics concept has been used by many academic scholars to distinguish between successful and unsuccessful organizations. Academic scholars believe that business ethics can not only ensure organizational but fillip sustainable business growth also. Rationale behind Selecting Business Ethics as Contemporary Management Topic The study has selected business ethics in order to continue further analysis. Business ethics has emerged as an important management issue for companies in recent time. The study has selected business ethics in order to understand following learning outcomes: Many companies (read Nortel, Enron, Layman Brothers and others) have suffered the ill effect of poor business ethics in last two decades hence discussing contemporary issues related to business ethics can help the authour to gain knowledge about organizational sustainability. Business helps the organization to build sustainable representation in front of their stakeholders. Unethical business practice creates negative impact in the mind of both shareholders and stakeholders. In many cases it has been observed that government of a particular country takes legal action against organizations practicising unethical activities such as bankruptcy, fraud, misrepresentation of financial asset or fraud. Legal action against unethical organizations not only purturbs sustainability of them but negatively impacts shareholder’s interest. Studying business ethics will help author to understand importance of organizational sustainability in terms of financial perspective. Many companies of USA have understood importance of business ethis hence they have created ethical assistance lines for stakeholders to report ethical concern about business practice to them. Following diagram will show increase of concern related business ethics in recent times. (Source: Ferrell, Fraedrich, and Ferrell 222) Business Ethics There is a vast gap between ethics and self interest in the business practice. M any business executives emphasizes on self interest in order to fulfil personal prosperity instead of doing business for betterment of society. Objective of Business Ethics In 2003, Hooker has pointed out that main objective of business ethics is to create a guideline for companies to compete and sustain in the market without getting involved in financial fraud or any kind of deception. Importance of Business Ethics in Business Environment Reseach scholars have defined business ethics in multidimensional manner in order to cover broad spectrum of the topic. Hooker and other reaseach scholars have pointed out following guidelines for business ethics. Companies need to design a fair and transparent fair incentive and remuneration system for top level management executives in order to draw a clear picture of the company in front of share holders. Companies need to emphasize on maintaining interst of shareholders because they are the key drivers to maintain sustainibility of any organiz ation. Companies should implement transparent inter level business practices in order to refrain employees to commit fainancial fraud and perform in accordance with industry standards. Leading companies should not manipulate industry standards in order to create entry barrier for small firms. Companies should not involve in price discrimination because price discrimination not only perturbs industry equilibrium (read oligopolistic